Services

Marketing Automation & Ops

I have been a system admin for all of the major players:

  • Salesforce Pardot/MCAE

  • Hubspot

  • Mailchimp

  • Eloqua

  • Marketo

This includes implementation, email building, campaign management, onboarding process design, lead scoring, reporting and connectivity, both singlehandedly and on a team.

Marketing Strategy

Cool tools are nice, but how do you use them in a way that maximizes revenue? I got you. We start with a capability and connectivity audit and find the holes that need plugging or the optimization points. From there we document the processes and make changes if necessary. Want to include new capabilities or channels? There’s a strategy for that. From automation to tracking and reporting, making sure you aren’t “just winging it” is important to measured success.

Marketing Strategy

Marketing Campaigns

Don’t know where to start? Or maybe your campaigns are just old, messy, or not as successful as they once were. Campaigns need refreshing often. They need tracking, KPIs that adjust based on specific goals, with tailored messaging, offerings and SEO.

Marketing Campaigns

Content Marketing Planning

Content is king! Ensuring you have a content strategy that will reach those you are trying to help with the knowledge they are searching for is key. Just because the blog post is written, or case study, or whitepaper, doesn’t mean anyone is going to see it. Looking ahead to reach goals means understanding what you need to get there, and a solid content plan is an absolute must.

Clients

  • "She is very skilled and experienced in Salesforce, Pardot, and end-to-end campaign management. During her time at ExxonMobil she has been the driving force pushing our marketing team towards excellence. Her sphere of influence at ExxonMobil is global, as many teams looks looked to Fallon for her expertise and coaching. She is generous with her time and our marketing organization better because of her!"

    Madalyn Rogers, ExxonMobil

  • "Fallon is an excellent manager and even better marketer. Anyone that's ever met Fallon knows that she's extremely intelligent and knowledgeable. She's well-informed in ALL aspects of digital marketing. When we worked together, her instructions were always clear and I always felt that I could come to her with any questions or concerns."

    Erika Aguirre, Teachers of Tomorrow

  • "From day one, she jumped in with both feet to take on a major project to transition from one marketing automation platform to another. We had an aggressive timeline, but Fallon managed the project with ease, making sure all stakeholders' needs were met and providing timely communication. Fallon is one of those dream employees that takes whatever is thrown at her and runs with it until completion while always communicating with management to make sure expectations are met. She not only met but exceeded my expectations across the board."

    Leigh Anne Reynolds, iLand Cloud

  • "Fallon trained me in Salesforce Pardot within 3 months and believed in my ability to learn and make a difference. She is passionate, intelligent and a self-starter. Fallon will push your team to new edges and take it to new heights, all while making work a fun, collaborative community and close-knit team culture. "

    Haley Kennedy, ExxonMobil