Services
Marketing Automation & Ops
I have been a system admin for all of the major players:
Salesforce Pardot/MCAE
Hubspot
Mailchimp
Eloqua
Marketo
This includes implementation, email building, campaign management, onboarding process design, lead scoring, reporting and connectivity, both singlehandedly and on a team.
Marketing Strategy
Cool tools are nice, but how do you use them in a way that maximizes revenue? I got you. We start with a capability and connectivity audit and find the holes that need plugging or the optimization points. From there we document the processes and make changes if necessary. Want to include new capabilities or channels? There’s a strategy for that. From automation to tracking and reporting, making sure you aren’t “just winging it” is important to measured success.
Marketing Campaigns
Don’t know where to start? Or maybe your campaigns are just old, messy, or not as successful as they once were. Campaigns need refreshing often. They need tracking, KPIs that adjust based on specific goals, with tailored messaging, offerings and SEO.
Content Marketing Planning
Content is king! Ensuring you have a content strategy that will reach those you are trying to help with the knowledge they are searching for is key. Just because the blog post is written, or case study, or whitepaper, doesn’t mean anyone is going to see it. Looking ahead to reach goals means understanding what you need to get there, and a solid content plan is an absolute must.